![]() Charlatan was founded by filmmakers Peter Gardiner and Allen Daviau, both of whom were special effects producers that year for the film, The Trip. In 1967, a Los Angeles company called Charlatan Productions began producing promotional films for rock groups, with a unique approach that involved interpreting individual songs by crafting original scripts and artistic scenarios to match. Their 1964 film A Hard Day's Night, and particularly its performance of the song " Can't Buy Me Love", led MTV to later honor the film's director Richard Lester with an award for "basically inventing the music video". ![]() ![]() The Beatles used music videos to promote their records starting in the mid-1960s. Ideas for music television began in the 1960s. ![]() See also: Music video ยง History and development, and Music television
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